“Event management has historically been less focused on utilizing data and systematically developing the business. If we think back to the way marketing budgets were drawn up 20 years ago, the business was unquantifiable; no one could measure the impact of a particular marketing investment. Then we got modern tools …

“We provide local restaurants and brands a new outlet for their products. Our Kitchens prepare the food, no matter if it’s beets or burgers. The restaurant partners at each Kitchen location provide a menu customized for that location. The customer can order dishes from any or all of the restaurants …