“Content marketing is not easy. It’s complex and challenging to scale. But it’s absolutely necessary for your brand to cut through today’s marketing clutter. Thank the stars that Ahava put this book together, which will help any size marketing team create a content strategy that truly grows the business. This …

"We wanted to make our talented physicians the stars: the content authors. Hiring writers to interview our physicians and ghostwrite the blogs, based on Aha’s recommendation, was the way for us to do that. To write for a consumer audience is very different than writing for peers. So, making these …