Aggregion has developed technology to securely match data from different companies without them losing control or transferring the data to any central repository. The data never leaves their servers and the process is fully transparent and auditable to participants. The result are vast opportunities for ecosystem cooperation and product building.
"Through our partnership with Magnit, we are expanding the capabilities of our marketing ecosystem. Brands will be able to analyze how campaigns targeting Magnit's customers affect sales in the chain's stores nationwide and evaluate the weight of the channel in the overall business strategy. Attributing O2O conversion to the retailer's loyalty program is another step in the development of omnichannel tools and an additional opportunity to make campaigns more effective and personalized."
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