AfterShip (previously named “Awesome Ship”) provides an automated way for online merchants to track packages and send their customers delivery status notifications. Customers no longer need to deal with tracking numbers and track packages on their own. With AfterShip, online merchants extend their customer service after the point of purchase by keeping their customers actively informed, while saving time and money by reducing customers’ questions about the status of their purchase delivery. AfterShip offers free service for merchants to track up to 500 packages each month, and supports over 40 couriers worldwide. AfterShip is the winner of the 2011 Global Startup Battle.