Affise FAQs

  • Who is Affise best for - their role(s) within what kind of companies.

    Affise Performance is purpose-built for affiliate networks, digital performance agencies, and direct-to-consumer (DTC) brands that manage performance-driven partnership programs. It targets teams that need real-time attribution, fraud prevention, and operational automation to scale high-volume traffic without increasing manual overhead.

    Target Company Types

    1. Affiliate & CPA Networks: Networks mediating between dozens of advertisers and thousands of publishers who require server-to-server (S2S) tracking, custom commission rules, click-cap management, and multi-currency payout automation.

    2. Digital Performance Agencies: Marketing agencies managing multi-client affiliate, influencer, or referral campaigns that need white-label reporting dashboards, centralized client management, and offer syncing via CPAPI.

    3. Direct Brands & Advertisers (E-commerce, iGaming, Mobile Apps, Fintech, SaaS): High-growth companies reducing their reliance on traditional ad platforms (like Google and Meta) by building proprietary, in-house affiliate, referral, and influencer programs.

    When Affise Performance is the Ideal Fit

    1. Scaling Beyond Basic Tracking: Moving past basic referral links or entry-level software to handle complex payout models (CPA, CPL, Revenue Share, CPI, or hybrid structures).

    2. High Traffic Volumes: Processing millions of clicks and conversions monthly where low-latency tracking and near-zero downtime are business-critical.

    3. Ad Fraud Mitigation: Losing budget to bot traffic, VPN/proxy spoofing, or cookie stuffing, necessitating real-time traffic filtering before payouts are processed.

    4. Global Operations: Managing international publishers across different time zones, languages, and local payment methods.

  • How does Affise benefit them?

    Affise Performance delivers measurable benefits across three core areas: operational efficiency, revenue growth, and risk reduction. By consolidating tracking, partner management, anti-fraud protection, and payouts into a single infrastructure, it enables teams to scale partnership channels without expanding administrative headcount.

    1. Operational Efficiency & Automation

    Automated Offer Syncing (CPAPI): Synchronizes offers, click caps, and creative assets across 250+ advertisers and marketing platforms in under three minutes, replacing manual data entry.

    Rule-Based Campaign Management: Automated triggers monitor click caps, conduct link health checks, and handle offer rotations automatically.

    Self-Service Partner Onboarding: Customizable publisher portals allow affiliates to register, access tracking links, fetch promo codes, and pull API reports independently.

    2. Revenue Optimization & Conversion Tracking

    Real-Time Analytics: Instant reporting across custom conversion funnels, campaigns, retention metrics, and events allows teams to shift ad spend to top-performing traffic sources immediately.

    Smart Traffic Monetization: Automatically redirects overflow, capped, or out-of-geo clicks to alternative active offers, turning lost or untargeted traffic into revenue.

    Multi-Event Attribution: Supports flexible tracking across complex customer journeys (e.g., app install $\rightarrow$ registration $\rightarrow$ subscription purchase), allowing precise payout structures for CPA, CPL, CPI, and hybrid deals.

    3. Fraud Protection & Risk Reduction

    Real-Time Traffic Filtering: Identifies and blocks fraudulent activity—including VPNs, proxies, spam clicks, and duplicate IPs—before conversions are recorded or commissions are accrued.

    Budget Safeguarding: Prevents payout leakage to bad actors, ensuring acquisition budgets only reward genuine, high-quality user conversions.

    4. Streamlined Financial Operations

    Integrated Mass Payouts (Affise Pay): Enables one-click payouts to thousands of global affiliates across multiple currencies and payment methods directly within the platform, eliminating reliance on third-party payment gateways.

    Automated Billing & Invoicing: Automatically calculates publisher earnings, generates invoices, and manages billing records to maintain transparent partner relationships.

    5. Enterprise Reliability & Infrastructure Scalability

    High Availability (99.99%+ Uptime): Built to process billions of monthly clicks with minimal latency, ensuring tracking remains uninterrupted during high-traffic surges.

    Predictable ROI Alignment: Conversion-based or performance-oriented billing keeps software overhead directly aligned with actual program revenue.

  • How technical do users need to be to use Affise's software?

    Affise Performance is built on a tier-based technical curve. Daily account management requires no technical background, while setting up custom tracking integrations, mobile SDKs, or programmatic automation requires moderate to advanced technical proficiency.

  • What makes Affise a leader in this space?

    Affise maintains its position as a market leader in performance marketing through a combination of cloud infrastructure, integrated features, and a business model tailored for high-volume networks.

  • Who are Affise's biggest competitors (3-5 companies)?

    In the performance marketing and affiliate management space, Affise Performance competes directly with cloud-native tracking platforms and enterprise partnership management tools.

    Top 5 Competitors:

    1. Everflow: Affise's most direct competitor for affiliate networks and agencies, offering multi-channel attribution, automated partner management, and deep analytics.

    2. TUNE (formerly HasOffers): An enterprise-grade tracking platform designed for large, multi-advertiser networks requiring customizable margin logic and extensive API access.

    3.Impact.com: An enterprise partnership management platform tailored for direct-to-consumer (DTC) brands looking to scale affiliate, influencer, and publisher programs.

    4. CAKE (by Perseus Group): A performance marketing platform providing real-time campaign attribution, lead distribution, and fraud protection for ad networks and digital agencies.

    5. PartnerStack: The leading partnership automation platform built specifically for B2B SaaS companies running affiliate, referral, and reseller programs.

  • How/why is Affise better than those competitors (or most others in their market)? What about Affise is unique, stronger, easier, etc.?

    Affise stands out from competitors like TUNE, Everflow, and Impact through five core advantages:

    1. Conversion-Based Pricing: Unlike click-based platforms that penalize high traffic volumes, Affise charges primarily on completed conversions, keeping software costs predictable as campaigns scale.

    2. Native Offer Auto-Sync (CPAPI): Automatically imports and updates offers, caps, and creatives across 250+ networks without requiring custom scripting or third-party middleware.

    3. Integrated Mass Payouts (Affise Pay): Issues multi-currency publisher payments directly from the dashboard, eliminating the need for external billing services.

    4. Smart Traffic Monetization: Automatically reroutes expired, capped, or out-of-geo clicks to live secondary offers, turning wasted traffic into revenue.

    5. Inline Anti-Fraud: Filters VPN, proxy, and bot traffic in real time before conversions are recorded, preventing partner commission disputes.

  • What kind of features can customers expect Affise to release in the near future? And longer term?

    Near-Term (Next 6–12 Months)

    1. AI Predictive Routing: Real-time EPC and conversion-rate optimization for SmartLinks.

    2. Privacy & Cookieless Attribution: Advanced S2S tracking and first-party data mechanisms.

    3. Emerging Channel Support: Native tracking for Telegram Mini-Apps, TikTok, and social storefronts.

    4. Automated Anomaly Detection: Instant alerts for tracking breaks, cap breaches, or traffic spikes.

    Longer-Term (1–3 Years)

    1. Autonomous Campaign Agents: AI-driven auto-adjustments for offer caps, payouts, and landing page rotations.

    2. Behavioral Fraud Intelligence: Deep ML protection against complex botnets and post-install fraud.

    3. Unified Creator & Affiliate Hub: Single-dashboard management for both traditional affiliates and influencer campaigns.

    4. Programmable Global Financials: Expansion of Affise Pay for instant cross-border and Web3/crypto settlements.

  • Which popular or common software does Affise integrate with?

    Affise Performance integrates natively with major tools across the digital marketing ecosystem. For mobile app attribution, it connects with MMPs like AppsFlyer, Adjust, Singular, Kochava, and Branch. Fraud protection is handled in real time through partners like 24Metrics, FraudScore, TrafficGuard, and IPQualityScore. For sales and e-commerce workflows, it syncs with Shopify, WooCommerce, Magento, Salesforce, HubSpot, and Zapier—which opens access to over 3,000 additional apps.

    On the financial and analytics side, it works alongside Tipalti, Billoid, PayPal, Payoneer, and native Affise Pay, while streaming raw data directly into Google BigQuery, AWS Redshift, Looker, and Tableau. Through its CPAPI feature, Affise also automatically syncs offers across 250+ partner networks including TUNE, Everflow, and CAKE. Connections are easily established using pre-built marketplace setups, no-code Zapier triggers, standard S2S postbacks, or open REST APIs.

  • Software pricing can often be complex. If it's pretty straightforward, list tiers, pricing (per year, seat, etc) and limits for Affise. If it's not simple, use broad estimates or ranges for typical setups.

    Affise Performance operates on a conversion-based pricing model that includes unlimited clicks, user seats, and affiliate partner accounts across all tiers. Standard plans come with a 14-day free trial, with overages billed on a per-conversion basis if monthly limits are exceeded.

    The Beginner Plan costs $499 per month when billed annually (or $625 month-to-month) and covers up to 7,000 conversions and 5 million impressions for up to 50 active offers. The Core Plan costs $699 per month annually ($888 monthly) for up to 40,000 conversions and 15 million impressions, adding unlimited offers, live chat support, and two custom tracking domains. The Expand Plan costs $999 per month annually ($1,239 monthly) for up to 50,000 conversions and 20 million impressions, featuring five custom domains and a dedicated Customer Success Manager. For high-volume networks, Custom Enterprise plans start at $1,999+ per month and include tailored conversion allowances, custom SLAs, and dedicated server infrastructure.

  • Does Affise offer a trial or free download available?

    Yes, a 14-day free trial is available for standard plans, but there is no software download because Affise is entirely cloud-based (SaaS).

    Trial Details

    Duration & Access: You get 14 days of free access to test the platform's core tracking, reporting, and management features. No credit card is required to set up a demo trial.

    Free Onboarding Package: During the trial, Affise provides a dedicated onboarding specialist to help customize account settings, set up tracking domains, and conduct test postback integrations.

    Platform Access (No Download Required)

    Web Dashboard: Accessed directly through any standard web browser.

    Developer Tools: Mobile attribution and API features are implemented using cloud-based S2S postbacks, REST APIs, or lightweight iOS/Android SDKs placed directly in app codebases.

  • Does Affise offer any kind of training/education for their product?

    Affise provides training through four main channels:

    1. Affise Academy: Free, self-paced courses with certification tiers (Rookie, Soldier, Veteran) covering performance marketing fundamentals, platform setup, and CPAPI tools.

    2. Official Certifications: Individual and Agency certification programs that officially validate platform proficiency and qualify agencies for recommended partner status.

    3. 1-on-1 Guided Onboarding: Technical onboarding specialists work directly with teams to configure tracking domains, test S2S postbacks, and train staff during implementation.

    4. Knowledge Hub & API Docs: Public technical documentation, Postman API collections, and cURL integration guides for developers.

  • Describe the implementation process and timeline for Affise software.

    The implementation of Affise Performance takes about 1 to 2 weeks and follows four primary phases:

    Days 1–2 (Discovery & Domain Setup): Configure custom tracking domains, update DNS CNAME records, issue SSL certificates, and set up team permissions.

    Days 3–5 (Integrations & Postbacks): Map S2S postback macros, connect CPAPI for automated offer syncing, and set up anti-fraud rules and payment settings.

    Days 6–8 (Data Migration & Testing): Bulk-import existing affiliates, advertisers, and campaigns via CSV/API, customize the publisher portal, and run test conversions.

    Days 9–10+ (Training & Cutover): Train account managers, redirect live campaign traffic to new tracking links, and hand off operations to a dedicated Customer Success Manager.

    A dedicated Onboarding Specialist guides your team through every step.

  • What are the Affise support options? List all.

    1. In-App Live Chat & Ticketing: Submit tickets or open live chats directly within the admin panel.

    2. Email Support: Direct technical support at support@affise.com.

    3. Dedicated Management: 1-on-1 Customer Success Managers and Onboarding Specialists for select plans.

    4. Telegram Support: Direct messaging via integrated Telegram chat.

    5. Self-Service & Training: Public knowledge base, REST API documentation, and courses via Affise Academy.

  • Do Affise’s solutions include AI?

    Yes, Affise integrates AI and machine learning capabilities directly across its performance marketing and mobile attribution tools:

    1. AI Analytics & Predictive Intelligence: Machine learning models process historical campaign data to forecast revenue, predict conversion trends, and identify high-performing verticals or geos.

    2. AI-Powered Anti-Fraud Protection: Algorithms monitor live traffic patterns, click velocities, and user touchpoints in real time to automatically filter out bots, VPN/proxy spoofing, and attribution tampering.

    3. Affise MCP Server (AI Assistant Integration): Connects your Affise account directly to AI assistants (such as Claude or Cursor) via the Model Context Protocol. This allows you to query your account data, pull custom reports, and analyze performance using plain English prompts instead of building manual CSV exports.

    4. Smart Traffic Optimization: Automated routing logic dynamically redirects untargeted or capped click traffic to the next best-converting offer to maximize monetization.