Affectiva, an MIT Media Lab spin-off, is the pioneer in Emotion AI, the next frontier of artificial intelligence. Affectiva’s mission is to bring emotional intelligence to the digital world with their emotion recognition technology that senses and analyzes facial expressions and emotion. Company patented software is built on an emotion AI science platform that uses computer vision, deep learning and the world’s largest emotion data repository of more than 4.9 million faces analyzed from 75 countries, amounting to more than 50 billion emotion data points.
"One of the brands which elicited an adverse response was Budweiser. Affectiva’s facial coding tracking used in the study found that [the Budweiser] ad’s aggressive tone did not go down well with some viewers, who showed expressions of dislike throughout the video.”
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