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"What we discovered was a revelation. The customer that we had been targeting this whole time was decidedly not the customer that we had actually been serving. Because our understanding of the customer was flawed, the problem that we were solving for that customer was very different from the problem we thought we were solving. Our current brand was failing to resonate with the customer we had targeted, but it was also failing to effectively serve the customer we were actually reaching. We had a choice to make: either take a hard look at all aspects of our current brand and fix it to attract our target customer, or go all-in on a ground-up rebrand in order to provide real value to our actual customers. It was never a hard choice."
"WOW, it's AMMMMAAAAAAZZZZZINNNNG."
Beyond the Box Media is passionate about giving Vermont’s new and growing small businesses access to high quality modern web design and results driven marketing strategy at an affordable price point. Their mission is to accelerate business growth in the community by fostering the potential of individuals and organizations through new media. They are excited to share the wealth of experience they garnered over the past two decades with VT’s incredible small business ecosystem, while bringing their unique brand of beyond the box thinking to the proverbial table.
DDW is led by Ross Patrick, Executive Creative Director, and Bill Larsen, Director of Client Services. Everything your brand does, every signal it sends, every touch point on the customer journey adds up to a larger story. But putting all the pieces together can be tricky. They’ll help you uncover the most singular, humanly motivating strands in your brands’ DNA and articulate that into a DEEP BRAND STORY.
Nutshell Creative has been realising its creative craft and technical excellence for over a decade. Committed to developing innovative marketing techniques and strategies that continue to help clients connect with audiences in the most compelling and timely way. Nutshell Creative deploys some pretty cool campaign methods that not only broadcast your message it also starts a conversation where clients and customers get to know each other better. When this valuable data exchange takes place, customers get the multi-channel brand experience they are looking for and clients build the long-term, loyal relationships they desire. Oh, and they still enjoy drawing pictures and colouring in too.
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