Adtriba is a SaaS solution for holistic and data driven marketing measurement and optimization. Based on advanced machine learning technologies, Adtriba enables for the analysis of complex customer journeys and marketing activities across all channels online and offline. Reliable and transparent results thus allow for the optimization of marketing strategies and budget allocations to improve performance and increase ROI. With a rapidly growing team of data science experts from all over the world, Adtriba is able to constantly optimize its AI-based methods in light of current MarTech trends, like cookie deprecation and reduced tracking capabilities, providing an independent, future proof and privacy friendly solution.