“We shared our initial concepts on a Friday, received input from Glowforge on Monday, and then spent the next two days implementing the feedback to prepare for testing. Testers were impressed with the level of fidelity within the prototype. When we came back the next day with improvements, their minds …

“In UI design, it’s critical to build consensus among stakeholder groups, such as development, marketing , and the customer center. Until now, we have printed out materials we created using productivity software and done presentations. But, we always found it difficult to really convey the actual design to the stakeholders. …