Adjust Review

Overview

Adjust is a cloud-hosted business intelligence system that assists mobile app marketers and marketing agencies to monitor web traffic engagement and sources across digital channels. It offers insights into the complete app download journey, including marketing trend comparisons and user engagement and behaviors. The software’s mobile attribution module tracks user engagement with adverts, allowing marketers to assess the performance of their media programs across different digital channels.

Key features of Adjust include A/B testing, cross-device analysis, multi-campaign marketing, and customizable dashboards. The system’s Audience Builder feature enables you to group audiences and execute targeted push initiatives to re-engage users who have removed your app. Further, the fraud prevention function prevents mobile ad fraud by using fake/spam clicks filters, installation authentication, and encryption.

Benefits

Mobile App Attribution

Adjust is a mobile app attribution solution that helps marketers to track and understand the buyer journey. This enables them to attribute app users and consumers to the specific content and adverts that result in their conversion and to the marketing channels they originate from. In addition, the program allows them to monitor all their marketing channels including in-app or organic advertising, and television. For instance, they can find out if their TV adverts are effective in converting prospects.

Segment Your Audience

To execute successful mobile marketing programs, you need to engage the right consumers at the perfect time. Adjust facilitates this by allowing you to organize your audiences and customers into detailed segments. This allows you to discover new application users, run targeted initiatives, and engage more effectively with your customers.

You can use the Audience Builder tool to easily produce audience segments. This feature permits you to specify criteria and details to define how customers are segmented. It also helps you to split your audiences for cross-promotional marketing or A/B testing. Plus, you can utilize the same audience group to test out various partners. In this way, you can collaborate with your partners without spamming your prospects.

Prevention of Mobile Ad Fraud

As mentioned earlier, Adjust assists you to prevent mobile ad fraud. Fraudsters try to rob from advertising budgets by triggering fake installs, clicks, traffic, and impressions on mobile apps and websites. Advertisers pay for all these fraud tactics and they also get inaccurate data which prevents them from reaching out to actual users of their apps and targeting their prospects precisely.

Adjust helps to prevent this by offering a fraud prevention toolset that empowers advertisers to identify suspicious IPs linked to fake installs, eliminate fake clicks and hyper-engagement, and block click spam.

Product Features

Pricing

Adjust offers 3 quote-priced plans:

Basic

• Retention and Cohort reports
• LTV reports
• Advanced deep-linking
• Click tracking
• Retargeting with any partner

Business

Includes all features in Basic, plus:

• Raw data access
• CSV uploads
• Real-time client callbacks
• Impression tracking
• User rights management
• Google organic search

Custom

Includes all features in Business, plus:

• Pull API - KPI service
• Dynamic ad spend data
• TV Attribution
• Tracker attribution settings
• Attribution source
• Dedicated Account Manager
• Native LTV

Note: Adjust’s pricing is based on features and install volume

Unlimited for All Packages

• Organic installs
• Ad tracking clicks
• In-app Events
• Unlimited lookback