“Turns out, our base was more loyal than we even realized, Once we got a website up and started reaching beyond just word-of-mouth, we got busier than we could handle. That’s when it really became a business. We brought on some of the most talented young local surfers in Montauk …

“Black women are starting businesses at a rate greater than all other aspiring entrepreneurs. Where we tend to lose footing is in the operational aspects of the business that are key to survival—like financial management.”

“With Acuity, we require payment at the time of registration, which is a real game changer. We receive notifications when the registration and payment are submitted, allowing us to move seamlessly to the next step in our process. Being able to offer packages allows for additional flexibility in our service …

“Joe Pilates was a big advocate of exercising outside, so it’s in line with the founder of Pilates’s original intentions, which I love.”

“Something as simple as a questionnaire shows how powerful tools are, and how you need to use them in the best way that you can.”

“When I first started I had new clients come to me not because of my experience, but because I was the easiest to schedule with.”

“Each day we go over bookings for the upcoming day and later in the week to check payments due and the traffic in the studio.”

“Because of Acuity, I have probably freed up a good two hours of my day by allowing it to just flow smoothly. I can focus on other things. I can focus on social media and make sure that my customers are satisfied, make sure that I touch every single table …

“It’s a base with your clientele and your timing. Time is expensive. Clients are priceless. So let’s keep them together.”

“I've actually been able to gain exposure to an entirely different audience since the pandemic began.”

“Selling services in packages makes payment easy for clients so that they don’t have to pay for so many sessions separately. And I can easily keep track of how many sessions they have left in a package because Acuity clearly tells me.”

“Acuity is worth it. It’s cheaper than a full-time employee and it’ll make your clients see more value in your business because it’s so easy to use.”

“There was no manual buildout, and we started hosting webinars to get them support, without touching our codebase.”

“As soon as a parent registers for our monthly subscription, I schedule 8 to 36 classes out. It only takes me about 60 seconds to do, and that student and parent are set for 2 to 9 months straight.”

“With almost 15 years of experience under our belts, an eagerness to keep people surfing during hard times, and a passion to keep pursuing our careers as surf coaches, Mike and I saw an opportunity to start our own business and took advantage of it, We created a website and …