35 ActionIQ Testimonials

"While we might have started later than some other companies, AIQ helped us get up to speed efficiently and effectively. We were seeing value faster than we ever expected.”

“As customer privacy and data protection increases, how are we as marketers and organizations future-proofing our business and thinking about the right tech stack to put in place that’s going to help us protect revenue at risk and, more importantly, start to think about how we can create more seamless customer experiences to drive growth.”

“With ActionIQ, we were able to unlock personalization capabilities at the subscriber level. We can execute multiple email messages to not only educate and engage subscribers in their first few weeks, but also inspire them to act and build habits. Our goal is to ensure that the right combination of actions work together at the right time.”

“ActionIQ’s capabilities bring together our consumer data across multiple platforms to orchestrate consistent, targeted and personalised omni-channel customer experiences. This is another crucial part of our progression to refine & optimize our broader data strategy.”

“We can no longer spend days defining audiences and moving levers and knobs to launch a campaign. Having all of our data consolidated and being able to push audiences to platforms and learn something fast is really powerful for us. ActionIQ allows us to streamline, make decisions and test and learn quickly.”

“With AIQ we’re giving Marketing more control to access data in real time as opposed to putting in requests through IT so we can take those smaller projects off their plate and they can focus on the business as a whole.”

"We really wanted to unlock the power for our teams who were already building audiences to build them faster – or for those that didn’t have that ability to start building and exploring more in-depth audiences through a platform like ActionIQ.”

"In selecting our first CDP, we didn’t fully appreciate two critical things: the solution needed to integrate with all of those systems, and it needed to truly scale. Even if a vendor can handle amazing data volumes, when you throw in a bit of complexity in the data model, things start to break.”

"We have very talented data scientists that would be querying the data in Databricks in order to create the segments and targets. As we grow and as our tech stack grows, as well as the demands from our customer base and the business, then scale and efficiency become big question marks. That’s one of the reasons why we started exploring other solutions that could optimize for the future.”

"Previously the data analyst that was manually stitching together data from three different sources was waiting four hours for a large query to run and now it’s minutes. Things like that demonstrate why AIQ is highly valuable. You don’t even need to go to that data analyst now — that data is in the CDP.”

"We were able to generate a 95% lift in the conversion rate for the overall segment."