"A lot of companies obsolete their way to profitability. We don’t do that When a competitor obsoletes a part, customers can run into inventory shortages for that part. Our customers know that if they come to the TI site, they’ll find a cross.”

“This was make-or-break for us. It was critical for us to show the customer that we had the willingness to understand the regulation’s requirements and the ability to help them ensure compliance … Failure would mean this customer would turn to another supplier, and it would have been a consideration …