"As CMO of Embarcadero Technologies I had a number of challenge to address: Our Deliverability and Sender Score were low. We struggled with Micro-Segmentation and Personalization. We needed help integrating a complex Martech and Ecommerce stack. 4Thought Marketing was our key vendor and ally in solving these problems. They ensured that our Martech stack was tightly integrated, helped us segment across the many systems we employed, and made our lead flow vibrant and flowing. When spam traps threatened our campaigns, Mark and his team ensured the integrity of our database was restored and reoriented our focus around more personalization, resulting in an immediate lift in results. This kind of performance and dedication to their customers is what makes the 4Thought Marketing team stand out.”