"The launch was very successful and gained extensive media exposure which raised awareness of the new brand in our key markets. Post launch, research amongst country managers showed that 77% felt that awareness of the new brand in the marketplace and with customers was good or very good and 85% said that awareness was good or very good amongst distributors. Given how soon the survey was done post launch, we were delighted with these results. Feedback showed that trade media, word of mouth, direct emails and customer letters worked particularly well to raise awareness of the new brand amongst our audiences."