21am is a studio with a dual personality; two approaches and two sensitivities, creative and reflective, accompany a product's idea throughout its execution. They are craftsmen who put themselves on the line, establishing an ongoing dialogue with individuals, SMEs, start-ups and companies to undertake an active path of project discovery. They are conductors who manage complex systems, each time involving the competent professionals needed to grow. They are explorers who seek a project's potential together with those who are part of it; they share their knowledge and set no limits to their continuous learning.