10 Days After years of seeing the inner workings of the advertising industry - they started to question things. Why should everything take so long? Why are production budgets so high to do something so simple? Why are there 20 people in this meeting They all shared the same frustrations. They realised, between them brothers, they have the skills to do it better. So they stripped out all the bullsh simplified the process and they said, you know what, they could do this all in 10 days. And they did. They want to give scale-up brands the chance to grow fast and punch above their weight without months and months of meetings and overly inflated costs.