VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. They are the agency for challenger brands. Put simply, they exist to transform the fortunes of their clients by challenging and disrupting the categories they operate in. The agency was founded on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. It’s the reason why over half their employees come from non-traditional advertising backgrounds.