“When there’s a prize that people cannot resist, and they see people actually submit their content, the community will, in turn, generate noise. At the end, it is all about the authenticity coming from the user-generated content.”
“Using social media as a form of voting was really interesting. We’ll definitely be interested in that social engagement next year - now that we’ve seen those numbers, it’s something that we know is effective.”
Aspire is the influencer marketing platform empowering ecommerce brands to build and cultivate influential communities of influencers, ambassadors, affiliates, customers, and more. Brands using Aspire can discover authentic partners, streamline relationships, scale their programs, and measure true business impact — regardless of where they are in their influencer marketing journey. Aspire is trusted by Glossier, Coola, Bombas, Newell, Ruggable, and over 400 additional customers. Investors include Hummer Winblad Venture Partners, Pear.vc, and more. For more information, visit www.aspire.io.
BrandBacker is the fastest growing influencer content marketing network online. They help brands connect with over 20,000 Influencers and Creators who promote products by creating original articles, reviews, videos & social posts to over 500 million followers. BrandBacker helps brands reach millions of new customers while tracking every read, click, share, like, tweet, reblog & more. Thousands of people read and interact with content created through BrandBacker everyday.