"The financial industry is at a place where it is shedding the traditional banking approach and transitioning toward a space where consumers desire banking at their fingertips. MyBanker is Berkshire’s approach to bridging the gap and offering banking services when and how the customer wants it, by offering next level concierge service no matter a client’s income or wealth, at no cost. MyBankers embrace the convenience of technology but provide the human touch in a digital age. This new website perfectly complements this new banking environment and the mission of MyBanker. By allowing the customer to choose their banking solutions by focusing on their next adventure, it aligns itself well to the MyBanker strategy to providing priority service on the customer’s schedule."