YYES is a boutique design and communications studio. They develop strategic work focused on building their clients' businesses through smart design. They built YYES on the premise that smart design is best accomplished by a small, hard-working group of designers equipped with apt resources and in close collaboration with clients. Co-founded by Ron Fleming and Brent Stickels in 2000 in Los Angeles, they added a Minneapolis office in 2008 to leverage the city’s access to clients on both coasts as well as its design community. Since their founding, they have used a process of discovery, design, and delivery. It establishes a roadmap for their work that ensures well-reasoned, effective, appropriate outcomes that meet business objectives—not just well-decorated artifacts.