“We, as a brand, faced a fundamental challenge when it came to our internal brand guidelines - we had not found a structured approach for our digital teams to revert simply and quickly to a guide that made sense to all our team members and reflected our brand accurately. The team at Yoyo took up the challenge and helped us redefine how we communicate our brand internally. The solution was a simple UX document that gave our digital team and partners a consistent UX framework that adheres to our brand best practice. The Yoyo team worked with us to understand the challenge, collaborate successfully with all stakeholders and produce a document this is not only of practical use but reflects our brand beautifully in a way that makes us proud to review.”