YCG has had service market status for this phrase since 2000, in recognition of its experience developing authentic campaigns that reach Black/African American, Latino, Asian Pacific Islander populations, women and LGBTQ+. Although collectively, these audiences are the largest in population size, they are emerging in dominance and influence in terms of political, social and economic impact. They also have distinct ways of consuming media, as well as supporting and engaging with brands, corporations and associations.
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