Yoast is SEO for everyone. They want to give everyone the opportunity to rank in the search engines. Their SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
"Delighted with this app, I don't understand the bad reviews. I have been a user of Yoast SEO on WordPress for years and was waiting for it to be on Shopify. Now I can finally optimise the content as I always have, as SEO Yoast tells you in each article, page or product what elements you need to add to improve SEO. It has more options than the free version of WordPress (which was already more than enough for SEO work). As it should. I would like to add that it does not allow you to analyse the SEO of secondary languages, but this is not Yoast SEO's fault. Shopify doesn't have multi-language as well implemented as WordPress. But I was able to translate the homepage meta-data with Langify. Everything else is well translated with Langify. All in all, I'm happy and I still have a lot of optimisation work ahead of me, as the SEO app I had before in Shopify didn't give me (by far) the amount of guidelines that Yoast SEO does. By the way, the technical support is very attentive, and they solved some small doubts I had. They have only been with Shopify for a short time but it's clear that they're keen to keep improving. 5 stars."
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