“Before we met Yellow Yoyo we had a successful training business, with a distinct methodology of delivering our portfolio of 90 minute ‘bite-sized’ training sessions, however we felt that we needed more clarity to stand out in our extremely competitive marketplace. We asked YY to help us refine and hone our overall offering and to create a far more memorable brand and approach to our training structure. Yellow Yoyo’s Brand Clarity strategy sessions completely focused our thinking, helping us formalise a new approach and method of describing that approach to our clients. This led to a defined brief which clearly guided us through the design process. We thoroughly enjoyed the approach taken and are delighted with the subsequent design of our brand, collateral and website. We consider our relationship with Yellow Yoyo essential with regard to maintaining our improved position in our sector.”