yawave is a cloud-based user interaction suite that connects content and users. With the content hub, content can be centrally created, managed, and published across channels. With the user platform, contacts are developed into an active, loyal community. This drives customer loyalty, interactions, content efficiency, awareness, and revenue goals. The Java/React-based software suite is offered as a SaaS solution. The tool set includes contact and community management, content editor, content analytics, marketing automation, multi-language, personalization, live blog, gamification, payment, permission handling and a loyalty program. Plug-ins for popular CMSs such as Typo 3, WordPress and Joomla are included.