Xelsion, a digital media practice offering four core areas of programmatic services to advertisers and publishers. They operate across a growing number of programmatic media channels with a tailored approach for each client. Definitions of programmatic media vary. Their definition is broad and includes real-time bidding (RTB) and programmatic direct for display banners and video, programmatic TV, Facebook Exchange (FBX), Facebook Marketplace, Facebook Audience Network, LinkedIn, Twitter, and Paid Search (SEM). They work with advertisers to help them market their products and services and they work with publishers to help them optimise their yield programmatically via ad exchanges.