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“Location is always key for reaching our customers. For this campaign, we were able to target the most relevant audience by combining location with dynamic mobile behaviors. This powerful combination allowed us to track their movements beyond a static fence around the dealership."
"The trial has shown us the true potential for location-based campaigns. Early results show a real lift in store visits and we can see the impact of specific promotions which is critical in the run-up to Christmas."
Fiksu is a data-fueled mobile marketing technology company that connects brands, agencies, and app advertisers to precise audiences throughout the customer journey. Fiksu’s mobile audience platform combines a massive, proprietary dataset with powerful segmentation tools to create, refresh, and reach audiences. Fiksu has led thousands of successful mobile campaigns to drive awareness, user acquisition, and re-engagement for clients such as Amazon, Disney, Activision, Coca-Cola, Electronic Arts, The New York Times, Dunkin’ Donuts, and Starcom. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures.
InMobi enables consumers to discover amazing products through mobile advertising. Through Miip, a revolutionary discovery platform, developers, merchants & brands can engage mobile consumers globally. Recognized by MIT Technology Review as one of the 50 Most Disruptive Companies in the world, InMobi enables over 100 billion discovery sessions on mobile devices across a billion users every month, becoming the largest discovery platform in the world.
Based in Los Angeles, California, with sixteen years of email and mobile messaging experience, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Boyd Gaming, NASCAR, Reno-Sparks Convention & Visitors Authority and Broadway in Chicago. As a Mobile Experience Management (MXM) platform, mobileStorm’s mission is to help companies communicate with as much relevance as possible, allowing everyone to win, from the ISP or carrier who delivers a message to the consumer who desperately wants to engage with content that matters. mobileStorm backs up its web-based technology with expert advice and legendary customer service that drives ROI for its customers.
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