"Although the traditional L’Occitane customer is female, gift buyers cover a wider audience demographic. Therefore, a location strategy that allowed to us capture people in those convenient moments and really experience our new Terre de Lumière fragrance was exactly what we wanted to launch this onto the high street. xAd’s accurate location technology not only allowed us to do this in the real world, but drove consumer engagement online."
“We always aim to engage and showcase customers in our marketing. The Hybrid Cloud Walk is a great example of this engagement. We’re thrilled to offer our audience a unique interactive experience while travelling.”

FollowAnalytics is an enterprise-class mobile marketing platform that leverages machine learning to help marketers to boost engagement through their mobile apps by creating personalized customer journeys. They are trusted by brands like Michelin, Wells Fargo, Cartier, Louis Vuitton, Allianz and BNP Paribas; and are headquartered in San Francisco, with offices in New York, Montréal and Paris. Investors include Salesforce Ventures, Aspect Ventures, Zetta Venture Partners, Sapphire Ventures and Cathay Innovation.
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners.
ShopIgniter’s powerful social performance marketing platform enables digital marketing leaders to reach and convert their social mobile consumers. Innovative brands like Ford, Toyota, Universal, Disney, GoPro, Sony, and Target use the Igniter platform to publish, manage, and measure highly effective stream marketing campaigns that drive real brand and business outcomes across networks and devices. Founded in 2009, ShopIgniter is headquartered in Portland, OR.










