Over years of working with thousands of businesses across a wide range of industry sectors, they have identified that there are a few key areas you need to focus on. Regardless of the sort of business you are in, they have discovered that when you focus on these key areas it makes a huge difference to the success of your business. The system they have developed focuses on 5 key Ms for your business. These are Market, Message, Media, Map and Measure. They find that when people get these five key areas right there chances of success skyrockets.