Frequently Asked Questions
Describe who the software is best for - their role(s) within what kind of companies.
Wistia is for marketers who want to do more with video. The target audience is also U.S.-based businesses, employee size of 5-250, work in SaaS company; tech forward, growth-seeking SMBs.
How does this software benefit them?
Wistia is software that enables businesses to get video up on their site with speed and ease, and learn and grow based on how people interact with the video.
How technical do users need to be to use the software?
Not very! Wistia makes using video easy. Our intuitive interface makes getting started and producing results a breeze.
What makes Wistia a leader in this space?
Wistia was designed for marketers, by marketers. The Wistia platform is built to make sure your videos are optimized for SEO, and allows you to customize the look and feel of your video player so that it matches your brand perfectly. Wistia also allows you to insert calls to action and collect lead data right within the video player, so you can then send those leads straight to your marketing automation for lead scoring or lead nurturing. Conversely, you can also serve leads custom video content based on their consumption activity with marketing automation integrations.
Who are your biggest competitors (3-5 companies)?
Vidyard, Brightcove, Vimeo Pro, JW Player, Sprout Video
How/why is Wistia better than those competitors (or most others in their market)? What about it is unique, stronger, easier, etc.?
Unlike YouTube and Vimeo, Wistia ensures you own the content you create. Control where your videos can be seen, and who can see them. Customize the whole experience to match your brand and say goodbye to distracting ads for good. Unlike other premium video hosting platforms such as Brightcove or Vidyard, Wistia works for everyone. You can set up video SEO, interactivity, and integrations without touching a line of code.
What kind of features can customers expect to see in the near future? And longer term?
Continued improvements to video stats and analytics, customizable features, and enhanced video SEO.
Which popular or common software does your product integrate with?
Wistia has over 60 integrations with platforms such as HubSpot, Marketo, MailChimp, Pardot, Emma, AWeber, Constant Contact, Infusionsoft, Intercom, and Zendesk.
Software pricing can often be complex. If it's pretty straightforward, list tiers, pricing (per year, seat, etc), limits, etc. If it's not simple, use broad estimates or ranges for typical setups.
Free Plan: $0 per month; comes with all of Wistia’s standard features; 3 video limit
Pro Plan: $99 per month; comes with all of Wistia’s standard features; 10 free videos included; add as many videos as you need for 25¢ per month
Advanced Plan: Contact Wistia for a price; includes everything from the Pro Plan, along with a premium marketing integration and priority support
Is there a trial or free download available?
Yes! All of Wistia’s standard features are available to try for free.
What kind of training/education is offered?
With a dedicated Customer Happiness team, Wistia ensures that every user gets personalized support to help them thrive on their video journey.
Describe the implementation process and timeline.
Once you’ve signed up for any of the Wistia plans, you can upload, customize, and embed your video on any of your pages.
What are the support options? List all.
If you have any issues, Wistia’s Customer Happiness team is on hand to answer your support questions.