“We’ve always been a playful environment, it’s one of the disruptive initiatives that Sephora brought to the market, broke the glass camera and really created an unbiased beauty experience. As more and more clients were shopping online, we really challenged ourselves in how do we bring that differentiation of play out of the store and onto the phone and our partnership with virtual artist was born.”
“Since the inception of YouTube, Sephora has used video to galvanize our strength in stores — to demystify makeup from the most basic applications to the latest trends.”