"Since the relaunch, we have opened new doors, new routes to market and a now have a much larger product offering. After this process, we know what the market wants, where the gaps and opportunities are and where Sharmans sits best to fulfil this. We have repositioned the business, increased …

"It was interesting to see how a brief for an executional requirement led to a much broader strategic brand recommendation from WilsonCooke which has now been rolled out across the whole of the Edmund Bell business. The response from internal stakeholders, workforce and our wider industry to our new brand …