“When I saw the LIFT Analysis, I was impressed with the insightful critique that had been done. But finding problems is one thing, fixing them is another. The suggested test variations were something we would not have come up with ourselves. We guessed which would be the most successful and were quite pleased to be proved dead wrong. The real world is full of surprises and it’s only through actual testing that you can know. WiderFunnel helped us every step of the way through that tricky process, the results were great and we implemented the changes right away."