“Our engagement with Whole Whale was great. Asia Society serves audiences across disciplines and around the world, and our website traffic reflects this. We partnered with Whole Whale to get a better grasp on what we were missing in our digital strategy and how we could improve our data analysis. They did their homework — auditing and updating our existing Google Analytics configuration, doing a deep dive into our website’s traffic trends, and conducting staff interviews and surveys. Once they better understood our institutional goals they created streamlined metrics reporting for all our stakeholders, ramped up our Google Adwords to fully capitalize on our Google Grant, revisited our email marketing strategy, conducted staff training, and made recommendations about the metrics that should matter most for our organization. Their enthusiasm is contagious and depth of knowledge is invaluable!”