White Label Ltd is an independent marketing agency based in London and Chicago that lives and breathes the drinks industry and loves a good thinking problem. Everything they do strives to ensure every brand has the label they deserve, a label they are proud of - because they believe brands aren’t what you tell people they are…they’re what people decide they are. Over the last 15 years, they’ve worked globally and in the UK with brands like Laphroaig, Maker's Mark, Jim Beam, Courvoisier, Stoli, Krug and Auchentoshan to define the way consumers think about them. They’ve created brands, launched new ones, relaunched old ones, designed websites, hosted events, created portfolios, educated trade and consumers, managed social pages and solved problems big and small.