“You need to understand your customers. I stopped advertising with Yellow Pages because I saw my customers were not relying on it like they once did. And I don’t bother with calendars because my customers only need my service every three years or so. I rely a lot on the branding on my trucks and word of mouth, but that isn’t enough today. Get a really good website and try some online advertising – Ken and his team were great to work with. It’s the best advertising I ever did!”