The Weinbach Group utilizes a unique approach to meeting their client's objectives; they call it "integrated marketing."​ The firm began as a public relations firm, but over time, they realized that publicity – in isolation from other forms of marketing communications – limited the client in achieving its overall goals. Therefore, they began to incorporate other forms of marketing (advertising, direct mail, collateral materials, etc.) depending upon the client’s needs. They found that utilizing a tailored mix of marketing elements benefited their clients by allowing them to more rapidly meet their goals. In addition, their integrated approach intensifies the effectiveness of each separate element.