“Changing our name to Kindred has been a watershed moment for our whole staff. This effort accomplished more than we had hoped to unify and align everyone moving forward. This name brought a very thorough and insightful process to a powerful outcome, and we couldn’t be more pleased.”

“It was not an easy decision to make, given the longevity and reputation of our 70-year-old-name, but deep research revealed that it was the right choice. Especially since the credit union had increasingly become a regional player, and our geographically-limited North Shore name no longer fit us.”