“Like other financial industry CEO’s, I spent a lot of time thinking about how my credit union could succeed, and how we could gain attention and build awareness. After seven years of negative membership growth, I knew we needed to make a bold move in order to grow and thrive."

"This time we hired Weber Marketing Group. Weber led the board and management team through a six-month strategic and creative process, conducting workshops, employee surveys, focus groups, and secondary research to articulate our brand and explore name equity. Along the way, they discovered new opportunities where our brand could flourish.”