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“It was not an easy decision to make, given the longevity and reputation of our 70-year-old-name, but deep research revealed that it was the right choice. Especially since the credit union had increasingly become a regional player, and our geographically-limited North Shore name no longer fit us.”
“Rebranding wasn’t an easy process to complete. Three years in the making, it was a massive project, touching all aspects of our business, culture and operations. It demanded a highly orchestrated approach to ensure every single employee fully understood the scope of the change—from both a tactical and cultural standpoint, rebranding represented a major change management process for our associates and clients.”
Drum is an award winning independent digital agency. Since launch in 2006 they have been in the business of delivering compelling digital design and video for businesses and partner agencies. They do everything from digital strategy, websites, eMarketing, brand development, apps, social media and search marketing through to video production, motion graphics and 3D modelling. Basically, they look at the desired experience and put together the exact mix of media to deliver it.
IMPACT is a digital sales and marketing company focused on empowering business leaders with the education, tools, training, and support needed to grow their companies and careers. Through their digital marketing agency services, events, online publication, training programs, and virtual community, they empower businesses and their leadership teams with the education, tools, training, and support needed to take their careers, and their companies, to the next level.
Proceed Innovative is a full-service Chicago internet marketing firm. They helps companies extend brand awareness and drive sales through interactive marketing strategies, search engine optimization, ppc management, creative web design, website promotion and web analytics consulting.
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