“Changing our name to Kindred has been a watershed moment for our whole staff. This effort accomplished more than we had hoped to unify and align everyone moving forward. This name brought a very thorough and insightful process to a powerful outcome, and we couldn’t be more pleased.”

“Like other financial industry CEO’s, I spent a lot of time thinking about how my credit union could succeed, and how we could gain attention and build awareness. After seven years of negative membership growth, I knew we needed to make a bold move in order to grow and thrive."