“Thanks to the CRM module, which is a part of the SALESmanago system, Yves Rocher had access to customers' behavior on their website and was able to understand their needs better. Implementing automated processes increased the engagement rate and allowed the reactivation of passivating customers at the right moment. Real-time monitoring enabled better segmentation leading to improved personalized communication that finally turned into more happy customers. SALESmanago solution contributed to the growth of the market flow in our online channel."