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A.wordsmith didn’t invent public relations, but they chose to make it better. For nearly a decade, they’ve worked to help their clients get beyond the bright and shiny marketing speak and get real by developing and executing thought leadership campaigns for B2B and consumer clients who know their customers demand more more truth, more proof and a more authentic connection.
Devine + Partners approaches every engagement by developing and delivering clear messaging, solid strategy and flawless execution that leads to out-of-the-park results. But, that’s just the mechanics. To them, public relations, issues management and digital communications mean getting out in front of perceptions in order to have a role in shaping them. Companies and institutions want to know that their brand is being carefully, creatively and thoughtfully handled and that smart and experienced people are taking charge. They call it being able to Rest Easy.
McLellan Marketing Group view marketing through the same lens. None of their clients, no matter how large, has an infinite budget. Every dollar they spend has to yield something that gets them closer to the finish line. Sometimes the yield is that they learn something new about their prospects. Sometimes it’s that they get a repeat sale from a happy client. And often, it’s that they have moved a prospect a little further in the sales funnel towards their first purchase. Marketing is an imprecise science for sure. But that doesn’t mean they can’t measure. They start every new client relationship and project by defining what they are going to measure. They set success metrics and then gauge their efforts against those tangible measurables.
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