


Acumium is a Madison, Wisconsin-based digital marketing and web development agency founded in 2001 by Dan Costello. They are a company of business savvy designers, software developers, marketers and technology geeks. They've helped over 200 businesses grow. They care about doing what's right. They'd love to make a difference for you.
Creativity, ingenuity and strategic, analytical reasoning make up their marketing environment. They like to combine left-brain and right-brain thinking in order to design the most effective marketing strategy your company has ever embarked upon! They are a talented team of certified Inbound Marketing specialists, designers, and developers with years of experience creating brand awareness and marketing strategies for small to large-sized businesses. They have combined over 35,000 hours of experience in Marketing, Sales, and Technology sectors.
Wayin's digital marketing technology enables marketers to deliver authentic campaign experiences across all digital properties (mobile, In-Venue, Websites, Social networks, Custom microsites & landing pages, In-store touchscreens, Digital billboards and Broadcast TV). Wayin's now offer an Enterprise marketing technology integrating real-time, digital campaigns and data capture. Their platform gives marketers the ability to: Gain Audience Insights: Surface audience interests, behaviors and real-time market trends to drive creation of timely, relevant campaigns designed to drive an intended action Create Participatory Campaigns: Launch digital marketing campaigns based on actual audience interests that build trust, promote loyalty and capture first-party data Measure Performance and Capture Data: Measure the impact of campaign experiences and harness data for future marketing activities
