One of the most important components of any successful organization is the group of teams and partners that it chooses to work with. TPM, while in business for over 40 years, has been experiencing exponential growth over the past few years and setting a vision going forward to continue that growth. Our digital presence in today’s environment is one of the most important aspects of our branding and marketing efforts. We have worked with a tremendous number of partners, consultants, and experts over the years in the digital space but no one as capable and easy to work with as Waypost. While evaluating potential vendors, Waypost stood out for their intense focus on inbound marketing activities, which is an area where TPM was weak. In addition to their expertise, Waypost also was very collaborative in the process and worked to understand the inner workings of our business so that it could be properly translated to our new website.

We hired Waypost to design a new website and to handle the inbound marketing needs of our company. Their team has been professional, dependable, upfront and knowledgeable through the entire process. We could not be more pleased with the results! Their skilled inbound marketing staff have helped us improve our search result standings, giving us a greater web presence and an edge over the competition.

The staff at Waypost are amazing, namely Michelle and Doug. Michelle is always a delight to work with and will encourage you and help you with anything you ask! Michelle’s positive attitude and outlook each and every day is truly a breath of fresh air! Waypost has increased our customer base on social media and our customers love the blogs and newsletters that are written by of course “Michelle”. Thank you, Michelle and Doug, for always going the extra mile for Hot Springs Pools! We appreciate your commitment to our company!

From the beginning of the relationship, we sat down and met with Doug and discussed our company — what we were looking to grow as part of our digital marketing efforts. What we got was a tailor made plan for us, specific to our digital marketing needs. We don’t make any decisions about our future digital marketing plans without running them by Waypost first.

The companies that we’ve had before were supposedly SEO driven but we had very, very few leads, and the leads that were coming in were not qualified. We’re getting great qualified leads from Waypost Marketing – and not just traditional leads from our traditional customers. These are new markets that we cannot physically reach by our trade shows. We were not reaching some of the people that we are getting now.

In February 2016, we re-evaluated our digital marketing efforts and agreed that what we were doing was no longer enough to continue ranking well, and no longer the right strategy to speak to the modern consumer. We then decided to move to an inbound marketing strategy and upgraded to the HubSpot platform, and ever since our traffic, rankings, and the quality of contacts have improved dramatically. Obviously, the steady influx of leads is enough to delight us, but their customer service is icing on the cake. Doug and Danielle have proven time and time again they have our best interests at heart; they are always quick to respond when we reach out to them, they have committed to getting to know our business like it’s their own. We simply could not be more pleased.