Wayin's digital marketing technology enables marketers to deliver authentic campaign experiences across all digital properties (mobile, In-Venue, Websites, Social networks, Custom microsites & landing pages, In-store touchscreens, Digital billboards and Broadcast TV). Wayin's now offer an Enterprise marketing technology integrating real-time, digital campaigns and data capture. Their platform gives marketers the ability to: Gain Audience Insights: Surface audience interests, behaviors and real-time market trends to drive creation of timely, relevant campaigns designed to drive an intended action Create Participatory Campaigns: Launch digital marketing campaigns based on actual audience interests that build trust, promote loyalty and capture first-party data Measure Performance and Capture Data​: Measure the impact of campaign experiences and harness data for future marketing activities