“As a luxury hotel with discerning guests, maintaining brand integrity and a seamless experience is paramount. Prior to Way, launching our activations and adventures required substantial effort and labor hours from our marketing and concierge teams. Working with Way, we’ve been able to deliver an elegant and bespoke user experience through our website while streamlining the back-of-house operations that go into delivering our experiences. We have increased the experience booking window to 25+ days and increased our average transaction value on experiences by over 80%.”