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Wave PR Case Studies

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    Look East PR and published trust model shows that trust is based on three essential elements - influential others, competence and confidence. Influential others include family, friends and credentialed experts. Competence is the science and information that validates what you do. Confidence involves showing your customers and stakeholders that you share their values, and it's the most important factor of all. In fact, their research shows that shared values are 3 to 5 times more important in growing consumer trust than just providing information.

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    McCann Central is the UK’s largest marketing communications integrated agency, with over 400 people united around a common vision: to help brands play a Meaningful Role in people’s lives. McCann Worldgroup is a global agency network that delivers leading, culture-shaping work for many of the biggest and best-known brands on the planet.

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    Public Communications Inc. (PCI) is a national communications and marketing agency with purpose – to make a positive difference for their clients and community. PCI provides clients global reach through the Worldcom Public Relations Group, one of the world's leading networks of independently owned public relations counseling firms. PCI is a founding member of Worldcom.

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