“If someone had said to me we can improve customer experience, increase the potential lifetime value of our customers and save money at the same time, I would not have believed them. However that’s exactly what PrediCX™ does. It enables us to know what we didn’t know before. We can operate smarter and improve the metrics that our customers and our organisation cares about. The entire operating expense is reduced as we are focused purely on the actions and SLAs which are relevant to driving customer satisfaction.”