"I have had the pleasure of working with Anne on two significant projects: one a re-brand, the second a new-to-the-world brand. Anne truly understands strategy and competitive advantage and knows how to help her clients build lasting brands. She also has unique skills in business/product naming and understands the linkages between naming and trademark law. Her process helped us navigate these tricky waters successfully. Each time I have worked with Anne, she provided tremendous value through her wisdom, advice and counsel. I trust Anne implicitly and would give her the strongest possible recommendation."