“As a business, we understood the reach, targeting and engagement value that Facebook provides, but were previously unable to track and measure its effectiveness to the same degree as our other digital efforts. Now, for the first time, we’re able to see exactly the effect our investment in Facebook ads …

“Facebook has been one of the most talked about channels the past few years for its seemingly unlimited potential. But limitations in tracking our full media investments on Facebook made it difficult to demonstrate the actual value of the channel. Visual IQ’s partnership with Facebook was the key to proving …