“Visual IQ’s advanced cross channel attribution capabilities have helped us understand the efficacy of and interaction between marketing channels. Not only was the Visual IQ platform easily configured to match our organizational structure, marketing ecosystem and workflow, but we now have access to all the information we need to evaluate and inform new and existing marketing initiatives.”
"At Windstream, we needed a technology that could provide us with greater visibility into our advertising effectiveness across all channels and devices, so we could grow our dot-com sales while driving down cost per sale. The actionable insights provided by Visual IQ not only enabled us to better allocate our media budget for a measureable impact on sales, but also gave us the confidence to allocate funds to new branding and marketing initiatives.”