“We are impressed with the results we’ve realized from using Visual IQ’s solution. It gave our team the correct signal to pursue, while exposing those programs that were underperforming and the places where we could invest much more. During our initial months, we had a sense that it was working, …

“As a business, we understood the reach, targeting and engagement value that Facebook provides, but were previously unable to track and measure its effectiveness to the same degree as our other digital efforts. Now, for the first time, we’re able to see exactly the effect our investment in Facebook ads …