Vidlet Review

Overview

Vidlet offers a video management platform and mobile technology to help its clients ranging from small startups to Fortune 500 giants get swift insights on all phases of the development lifecycle. The company’s solutions enable enterprises to perform qualitative research in the development and design process. Vidlet was launched by for employees of IDEO and frog design who understood that video insights can assist to speed up the design process. The firm’s team comprises software developers, researchers, design practitioners, and strategists who have collaborated on projects in 17 nations.

Vidlet’s video platform offers insights for culture change and innovation in organizations. The company’s tools focus on human-centric qualitative research and are driven by powerful video management to resolve the issue of why most new services and products fail in the market.

Benefits

Provides Opportunities and Insights

It is a fact that 50% of new products fail after launch. Vidlet helps to solve this problem. The platform uses mobile video to capture in-the-moment observations and converts them into opportunities and insights. It enables enterprises to swiftly comprehend unmet needs, emotional drivers, contextual factors, and behaviors, while communicating findings via video. Thus, the software functions as a catalyst for innovation, throwing light on customer pain points and needs so that you can resolve them satisfactorily. Vidlet makes it affordable and fast for you to gain insights straight from your consumers at all stages in lifecycle of the product.  

How it Works

The vendor works with you to learn about your needs and design a plan. They prepare a screener or use yours to engage their diverse panel, and to recruit via influencer networks, special interest groups, and social media. Vidlet then poses activities and questions to the research participants worldwide on their smartphones. They can easily provide answers with video selfies.  

Participants’ answer videos are uploaded on Vidlet’s secure video platform. The system then produces “video post-it notes” to help you easily review, tag, edit, organize and analyze the video clips. This software automatically translates and transcribes video, which significantly enhances the analysis process via functionalities like word cloud and text search on video content similar to Google. You can swiftly find patterns by searching for participants’ spoken words and develop those patterns utilizing the smart playlists tool.

Product Features

Pricing

Vidlet pricing details are not publicly available. Contact the company directly to get precise pricing information.