VetBilling offers custom payment solutions to help veterinarians and pet owners overcome the cost barrier to care, so more pets get the care they need. Their mission is to keep pets and their families together, by reducing the incidence of economic euthanasia and shelter surrenders that frequently result from pet owners' inability to absorb the full upfront cost of acute, surgical and emergency veterinary care. Launched in 2014, VetBilling equips veterinary practices with a cloud-based payment management platform that enables them to provide in-house payment and budgeting plans to the approximately 60% of clients who fall into the black hole they are ineligible for conventional credit-based financing, but their income is too high to qualify for charitable assistance.